Archive for the ‘Market Entry’ Category

marketing lesson

Marketing 101 Video – The 4th Question When Doing Marketing Planning

This quick 50 second marketing video completes the series of the 4 marketing questions every marketing plan should answer. These questions should also be answered on every website.

International business videos

International Business Videos – Three Bad Strategies For Global Market Entry

Here is a quick international business video which discusses three bad strategies for international market entry

libby weaver

Marketing Advice Video – How Do You Pick A URL For Your Website?

Enjoy this quick piece of marketing advice and see how firms should better pick URL’s for their websites

video marketing

Marketing Video – Do You Need To Use Video On Websites?

Take a look at this quick marketing video and see what we think about using video to market websites (and everything else). Enjoy this free business advice.

International business videos

International Business Advice – Can Your Employees Handle Global Business?

Can your ordinary employees handle global business negotiations? Watch this quick international business video and see what you may be missing!

International Business Podcast On Global Strategy

Listen to this quick International Business Podcast on Global Strategy. Guest is David Weil, an old China hand.And click here for more International Business Podcasts

International Business Video – Should You Use Agents To Get Into Global Markets?

Should you use agents in international business? This quick International Business Video can give you some insight.

distributor

International Business Article – Is Getting A Distributor Enough In International Business?

Here is a case for distribution: A U.S.-based software firm was attempting to enter Asian markets. It thought the quickest way to success was to find accomplished distributors who would carry its software. U.S. firms experience an 85 percent failure rate selling to Asia, so this firm wasn’t willing to undertake heavy investments there. After […]

China Devaluing Currency And What It Means For Global Business

By now, everyone has seen the news that China has devalued its currency. This means the Yuan Renminbi is weaker. When you exchange currency, you can now buy more Yuan for each dollar spent. If China is really the world’s second largest economy, than the Renminbi (People’s Currency) effects world markets. China is always accused […]

International Business Advice – Slide Show About 10 Misconceptions About Global Marketing

10 Misconceptions And Mistakes About Global Marketing from Bill Decker This is a nice, quick slide show about global marketing and of course, the misconceptions that surround it. For more advice, take a look at the market entry toolkit.