Enjoy this quick piece of marketing advice and see how firms should better pick URL’s for their websites
Archive for the ‘Market Entry’ Category
Take a look at this quick marketing video and see what we think about using video to market websites (and everything else). Enjoy this free business advice.
Can your ordinary employees handle global business negotiations? Watch this quick international business video and see what you may be missing!
Listen to this quick International Business Podcast on Global Strategy. Guest is David Weil, an old China hand.And click here for more International Business Podcasts
Should you use agents in international business? This quick International Business Video can give you some insight.
Here is a case for distribution: A U.S.-based software firm was attempting to enter Asian markets. It thought the quickest way to success was to find accomplished distributors who would carry its software. U.S. firms experience an 85 percent failure rate selling to Asia, so this firm wasn’t willing to undertake heavy investments there. After […]
By now, everyone has seen the news that China has devalued its currency. This means the Yuan Renminbi is weaker. When you exchange currency, you can now buy more Yuan for each dollar spent. If China is really the world’s second largest economy, than the Renminbi (People’s Currency) effects world markets. China is always accused […]
10 Misconceptions And Mistakes About Global Marketing from Bill Decker This is a nice, quick slide show about global marketing and of course, the misconceptions that surround it. For more advice, take a look at the market entry toolkit.
3D Printing Business – Common Errors Made With Sales Management and Sales People from Bill Decker Here are three of the 10: 2.Complex compensation plans Sales people should know what they earn on every close 3.Confusing the terms “sales” and “marketing” Marketing people don’t hear “no” everyday 4.Bad sales management “Beating up” salespeople never works
Quite frankly, these questions work when Americans wish to market overseas as well! When firms enter the US market, several questions come immediately to mind. These are the first that arrive. What is the mode of entry (MOE)? License? Direct sales? Distribution agreements? Joint venture? Web based? Acquisition? All of these have various pros and […]