marketing lesson

Marketing 101 Video-When We Sell Through Distribution, What Are They Really Buying?

So what do retailers and distributors really buy when they buy from us? Take a look at this quick Marketing Video and see!

marketing lesson

Marketing Video – Do You Want To Be In The Newspaper?

This marketing video asks a question about the news: Be IN it or BE it?

Strategy – Can You Really Write A Strategy For Someone Else?

Of course, it’s always best when a firm writes it’s own strategy. When you look at having someone else do it, we need to able to answer these 6 questions:

1. What Has To Happen?

2. Who Do We Need To Reach To Make It Happen?

3. What Do They Need To Think, Know, Feel or Do?

4. What Is The Time Factor?

5. How Much Money Do We Have?

6. What Is The Best Way To Do it?

Once we have that basis, we can actually put together a strategy.

marketing lesson

Marketing Video: Is Marketing Part Of Sales Or Is Sales Part Of Marketing?

Is Marketing Part Of Sales Or Is Sales Part Of Marketing? This video is 51 seconds and you can see my take on the subject! Click for more marketing videos

Personal Branding

Personal Branding For Finance

(Notes from personal branding discussion)

Why is this important?
career- contacts, credibility, know how > relevance
sales side: “you’ve worked my clients well, where are YOUR clients?”
What are we really selling?

Why me?
Top O’ google
Career marketer for brands, companies and people
Personal bias to help

What is Branding?
The emotional relationship a prospect has with you/your offer/your company

What is Positioning?
The Intellectual relationship a prospect has with you/your offer/your company

Around the room; personal branding statement

Around the room redone: personal branding statement with a benefit to me/reason to talk

Marcom Triangle
10 word pitch (back of business card)
Elevator pitch (30 seconds)
1 Page pitch (CV? Cover letter?)
SM profile (linked in)
4 page website

Social Media
FB, LinkedIn, Twitter, Youtube, Google+,
Instagram, Pinterest

Social Media in 5 minutes/day
Put up one tweet, 1 FB post

Social Media in 10 minutes/day
1 tweet, 1 FB, 1 LinkedIn, Join 1 conversation

Do’s and Don’ts
Headline is most important part of any post
Link the user where you want her
Get a professional photo
Get a personal Email address
Multi Media: Slide show, articles, photos, audio
Make the content unique. Don’t just forward an article, put a few comments on it (unique)

Why do I like Audio?

marketing lesson

Marketing Video – What Are We Really Selling When We Sell?

Here is a quick 45 second marketing video that asks: What Are All Salespeople really selling?

marketing lesson

Quick Marketing Video – What Do We Do About Sales Compensation?

Here is a quick Marketing Video that talks about the key rule in sales compensation: KISS: keep it simple, sales manager!

Take a look here for more marketing videos.

International Business Video: Can Your Employees Handle Global Business?

Can your employees handle global business? Watch this quick International Business Video and see another option on the subject!

marketing lesson

Marketing Video – What Do You Do With Your Business Card?

Take a look at this 1 minute marketing video which looks at how you handle the BACK of your business cards. See more marketing videos here

marketing lesson

Marketing Advice Video – What Is The First Rule Of Sales?

Take a look at this quick 1 minute marketing video and see what the first rule of sales is!