Lessons in business

Marketing Video – Define The Term “Brand”

Here is a quick definition of one of the most misunderstood words in marketing. Watch this quick marketing video and see my thoughts on the definition of the word “brand.”

Lessons in business

Sales And Marketing Video – Define Selling In 3 Words Or Less

Watch this 47 second marketing video and get a 3 word definition of the word “selling.” Enjoy!

Lessons in business

Marketing Video Advice – What Is Donut Marketing?

When you think marketing, think of donuts! Watch this 47 second marketing video and see why donuts help marketing!

Lessons in business

Marketing Video – Don’t Make This Marketing Mistake!

This 43 second video could save your firm a lot of trouble. Click here for more marketing videos.

Lessons in business

Marketing 101 Video On An Old Way To Deal With Sales Compensation

Check out this 46 second marketing video to see how people often deal with sales compensation.

Lessons in business

Marketing And Sales Video – Are All Buyers Liars In Sales?

Well, not really. See what this marketing video says about that old expression!

Lessons in business

Marketing Video – What Else Should Sales People Do For Your Company?

Yes, sales people are supposed to bring in business, but what else should they be doing? Watch this quick marketing video and see!

marketing lesson

Marketing 101 Video – How Do You Handle Business Cards?

How do you handle the back of your business cards? You have the real estate in your pocket, why not use it? Click here for more marketing videos.

marketing lesson

Marketing 101 Video Advice – What Do We Sell To Retailers?

Watch this quick marketing video and see what in fact, we are selling to retailers!

Personal Branding

Personal Branding For Finance

(Notes from personal branding discussion)

Why is this important?
The 4 K’s of a Kareer
Kontacts,
Kredibility,
Klients
Know how

On the sales side: “you’ve worked my clients well, where are YOUR clients?”

What are we really selling?

Why me?
Top O’ google
Career marketer for brands, companies and people
Personal bias to help

What is Branding?
The emotional relationship a prospect has with you/your offer/your company

What is Positioning?
The Intellectual relationship a prospect has with you/your offer/your company

Around the room; personal branding statement

Around the room redone: personal branding statement with a benefit to me/reason to talk

Marcom Triangle
Name
URL
Email
10 word pitch (back of business card)
Elevator pitch (30 seconds)
1 Page pitch (CV? Cover letter?)
SM profile (linked in)
4 page website

Social Media
FB, LinkedIn, Twitter, Youtube, Google+,
Instagram, Pinterest

Social Media in 5 minutes/day
Put up one tweet, 1 FB post

Social Media in 10 minutes/day
1 tweet, 1 FB, 1 LinkedIn, Join 1 conversation

Do’s and Don’ts
Headline is most important part of any post
Link the user where you want her
Get a professional photo
Get a personal Email address
Multi Media: Slide show, articles, photos, audio
Make the content unique. Don’t just forward an article, put a few comments on it (unique)

Why do I like Audio?