Watch this one minute video to see if international clients come as a result of the best products, the best marketing, or the best sales.
International Marketing – Using Commissioned Agents to Enter Foreign Countries. Is it Good to Use Agents?
http://internationalbusinessminute.com/pay.html An International Business Video Series about how to enter and succeed in global marketing. An international market entry plan contains hundreds of elements, but these initial ones are the most critical for success abroad:
An appropriate amount of planning time. Too often companies approach foreign markets and cut corners on the necessary planning time. Executives will not dedicate their time, hire the correct resources, and spend the money to plan a proper market entry strategy. The idea of “getting on a plane and getting a deal” simply does not work overseas.
An actionable goal. A goal is a number (think of hockey goals). The goals can be sales volume, number of accounts, market share, points on customer satisfaction surveys, margin, profit, ROI, or whatever benchmarks the firm uses. Frequently markets are approached without goals that can be articulated within and outside the company.
A realistic objective. Objectives refer to the situation the company wishes to be in, usually in regards to market position. For example, are you the low-cost supplier? Are you the market leader? Are you associated with a luxury position in the market? Are you the convenient choice? Are you aiming for profit or market share?
A true understanding of the market conditions. How is the how the market organized? How does distribution work? What are the price points? Who are the major players? How do you pick a global Market?
A logical market screening mechanism. Buzzwords like “China’s 1.5 billion people” or “Denmark’s 4.2 million citizens” point to a laziness when defining which markets to approach. A matrix that makes sense to your organization needs to be employed.
3D printed eye-wear is not a new concept, some talented designers have been pushing the boundaries in terms of original, stylized eyewear. Just some of the notable developments include Protos, Mykita, and Hoet’s metal eyewear. There is also separate developments on actual 3D printing of the optics, the lenses, by a clear leader in this field, LuXeXcel.
However, while all of these developments are significant, they are not necessarily applicable, or accessible to the millions of people that wear glasses out of necessity — or choice.
The latest 3D printing start-up in the area of eye-wear is looking to change that. Eyewear Kit is a new, inclusive, platform that aims to make it easy for anyone to source, and personalize, their own 3D printed eyewear — whether for prescription glasses, normal sunglasses or just as a fashion statement. The platform brings all of the necessary components together — 3D printed frames, lenses and customization.
At launch, there is an initial collection of designer frames, from Michiel Cornelissen, who is renowned for his work with 3D printing and understanding the processes and how to design for them. There are currently three designs:
As an example of Michiel’s experience in designing for 3D printing, the Hatch frames feature an intricate latticework that makes these glasses incredibly lightweight — and unmanufacturable using any other production method. According to Michiel: “They look like no eyewear you’ve ever seen.” What is more, the hinges are printed directly, so there is no assembly required for the legs. These ‘smart hinges’ fix themselves in position when the glasses are opened.
The premise behind Eyewear Kit is that you can select the 3D printed frames of your choice and determine your own colour (breadth of colours depend on choice of fulfillment service selected and, as you would expect, prices vary accordingly). From there users can then select their lenses of choice. Here there is a wide range on offer in terms of sun protection, full prescription, reading glasses, fun colour tints and more. Prices do vary again, but nothing (with the frames or lenses) that would cause you to raise an eyebrow, even compared with a walk-in optician’s outlet. This is what makes this platform so accessible. The site is easy to navigate, all options are clear and varied and user engagement is almost guaranteed once there.
While Michiel was invited to design the inaugural collection of frames, Eyewear Kit has opened up its platform to invite any designers to become involved with this new paradigm for retailing original eye-wear. They are encouraged to submit their 3D files to make them available via the site and share the rewards.
For me, while choice in styles is somewhat limited, this is a shift towards a more inclusive consumer 3D printing experience, and one that currently benefits from the talent of one of my favourite 3D printing designers.
http://internationalbusinessminute.com/free.html More and more international business videos can be found at the link. How many countries should be visited on business trips? Are business trips too short?
Time is money. Overtime, Borrowed time, time and a half. These are all American views on time but they can really hurt international business negotiations
This is a quick video showing the basics of 3D Printing and the 3D Printing Industry. See the bioprinting section to see the future being done now!
We can’t even really get an accurate picture of how big the counterfeit industry is. Estimates range from the billions of dollars to the hundreds of billions of dollars annually.
For example, the Recording Industry Association of American (RIAA) estimates that music piracy alone costs the U.S. economy $12.5 billion annually and $2 billion in lost wages to the American workers. Include countries overseas and the figures become more and more staggering.
Pirating (stealing for one’s own use) shouldn’t be confused with counterfeiting, which is basically manufacturing something for resale without paying any royalties or recognizing the true owner of the brand or patent.The trends are simple. Piracy and counterfeit manufacturing is growing, popular and unstoppable.
For years many American companies have blamed Asian factories for product knock-offs. There is some truth to this. We can look at laws that don’t punish product counterfeiters and we can look at low-cost labor and illegal (and unsafe) factories as factors. Once you start to add some cultural norms, it’s easy to see that many Asian cultures aren’t even ashamed of piracy.
The Chinese sage Confucius taught that copying great ideas and copying great masters is good practice. Piracy is a form of flattery. And following the lead of other successes is an essential part of Chinese education. In Japan, “observe, then imitate” is a common motto. And how smart could a Thai businessman be if he spent hundreds of dollars for software when his colleagues are getting it for free? Wouldn’t he look foolish when his friends found out?
It’s convenient to blame the Chinese for all copycat products, just as we blamed the Japanese 20 years ago. It’s convenient but unfair. A quick stroll in an major city in the United States or Europe will reveal street vendors hawking fake Rolex watches, Gucci bags, Hermes scarves as well as CDs and DVDs … all sold in violation of the local copyright and intellectual property laws. And those people buying and selling these products aren’t necessarily from Asia. “Why buy the cow if you’re getting the milk for free?” is an American expression, not an Asian one.
Since the market for counterfeit products isn’t going away, and since efforts to stop it have had little or no effect, then it’s a responsible option of a CEO to use this dynamic as something that can enhance business. How can a firm use piracy and copy infringement as a business tool?
Free advertising: Let’s be honest. No one who wants (and can afford) a real Rolex watch will buy and wear a fake one. If a consumer has the thousands of dollars needed to purchase what is arguably one of the world’s best timepieces, then an $8 Malaysian copy won’t satisfy the desire. What the copy watch does do though, is put the Rolex name on thousands of wrists, promote the brand, promote the idea, and create a buzz. And the best part? It’s free to Rolex.
Sell them the real thing: In the Rolex example, one can think that it’s indeed possible to convert some “copy watch” customers to real customers. The magic ingredient is time. A 22-year-old starting her career may not be able to afford the real watch yet, but may be able to replace it with an authentic Rolex when her income increases. And meanwhile, maybe her family takes a hint on what to get her for Christmas?
Sell them something else: In the case of pirated music, many artists agree pirated music helps sell out concerts. While the artist may not get royalties on the fake CDs or illegal downloads, more awareness means more fans — which means more ticket sales for live concerts.
Switch business models: YouTube, for example, broadcasts free (and royalty-free) videos. Actors and producers who enjoy YouTube fame often get other opportunities thrown at them: commercials, endorsements and, of course, advertising dollars.
Test a market: Overseas, piracy is even less regulated than in the United States. Wouldn’t allowing a product to be counterfeit and sold on the market, say in Paris, give a firm a real indication as to consumers’ interest? If millions of Parisians are buying my “copy watch,” could I sell the real thing in Paris as well?
Test a factory: When offshoring, finding the right factory is everything. And if a firm making suitcases can find the manufacturer of its copycat, can that same factory make an authentic suitcase?
While not legal in many countries, copycat production is unstoppable. Strategic thought on how to capitalize on this phenomenon is becoming essential.
You can watch (and steal) my videos at http://youtube.com/marketaccess.
How to 3D Print Money is the Ebook on the new and exploding 3D Printing Industry. Be smarter than you were before the invention of the Internet. 3D Printing is new, hot and controversial. See the trends being created by this new industry and the market opportunities that will flow. Read about international applications and why this technology is so frightening to established firms.
We will witness the birth of a new generation of “makers.” When I got my MBA, my instinct was to stay away from manufacturing. Who needs the hassle? Labor problems? Environmental Protection Agency? Boats of raw materials that never get to me? Forget it. Marketing. Finance. That’s the place to be. Now a new generation of smart, young “makers” are entering the workforce and a new breed of entrepreneurs is arriving.
Brand interaction. I can interact with the eyeglass company’s website and make my glasses the way I want them. The company can handle the printing. The eyeglass firm can still use Ecommerce and overnight shipping. But the consumer can augment and customize. Controversy. When jobs disappear, people get upset. When you can 3D Print Guns,people get scared. When you can print body parts (known as bioprinting) people get uneasy. When a 12-year-old can scan and copy a product, people get suspicious. See More 3D Printing Videos at the 3d Printing Channel