marketing lesson

Marketing Video – What Should Sales Managers Do About Sales Compensation?

Here is a quick 49 second marketing video about sales compensation…the main question is: should it be simple or complicated? Enjoy!

marketing lesson

Marketing Video – What Is The Best Sales Tool For Sales People?

Here is a one minute marketing video which looks at which is the best tool to arm your sales people with. You might be surprised when you see what it is?

marketing lesson

Marketing 101 – Do You Have Sales Problems?

Here is a quick video which asks the question: Do You Have Marketing Problems?

marketing lesson

Marketing Video – Tip On Setting Pricing In Sales

Here is a 35 second marketing video which talks about the two basic ways to price something when in a sales situation. Walk into a BMW dealer and tell them you want the latest and greatest 7 series, they’ll give you a price. Walk into the same dealer and say “I’ve got $20,000” and they’ll tell you what you can get! (no, not the same car).

marketing lesson

Marketing 101 Video-When We Sell Through Distribution, What Are They Really Buying?

So what do retailers and distributors really buy when they buy from us? Take a look at this quick Marketing Video and see!

marketing lesson

Marketing Video – Do You Want To Be In The Newspaper?

This marketing video asks a question about the news: Be IN it or BE it?

Strategy – Can You Really Write A Strategy For Someone Else?

Of course, it’s always best when a firm writes it’s own strategy. When you look at having someone else do it, we need to able to answer these 6 questions:

1. What Has To Happen?

2. Who Do We Need To Reach To Make It Happen?

3. What Do They Need To Think, Know, Feel or Do?

4. What Is The Time Factor?

5. How Much Money Do We Have?

6. What Is The Best Way To Do it?

Once we have that basis, we can actually put together a strategy.

marketing lesson

Marketing Video: Is Marketing Part Of Sales Or Is Sales Part Of Marketing?

Is Marketing Part Of Sales Or Is Sales Part Of Marketing? This video is 51 seconds and you can see my take on the subject! Click for more marketing videos

Personal Branding

Personal Branding For Finance

(Notes from personal branding discussion)

Why is this important?
career- contacts, credibility, know how > relevance
sales side: “you’ve worked my clients well, where are YOUR clients?”
What are we really selling?

Why me?
Top O’ google
Career marketer for brands, companies and people
Personal bias to help

What is Branding?
The emotional relationship a prospect has with you/your offer/your company

What is Positioning?
The Intellectual relationship a prospect has with you/your offer/your company

Around the room; personal branding statement

Around the room redone: personal branding statement with a benefit to me/reason to talk

Marcom Triangle
Name
URL
Email
10 word pitch (back of business card)
Elevator pitch (30 seconds)
1 Page pitch (CV? Cover letter?)
SM profile (linked in)
4 page website

Social Media
FB, LinkedIn, Twitter, Youtube, Google+,
Instagram, Pinterest

Social Media in 5 minutes/day
Put up one tweet, 1 FB post

Social Media in 10 minutes/day
1 tweet, 1 FB, 1 LinkedIn, Join 1 conversation

Do’s and Don’ts
Headline is most important part of any post
Link the user where you want her
Get a professional photo
Get a personal Email address
Multi Media: Slide show, articles, photos, audio
Make the content unique. Don’t just forward an article, put a few comments on it (unique)

Why do I like Audio?

marketing lesson

Marketing Video – What Are We Really Selling When We Sell?

Here is a quick 45 second marketing video that asks: What Are All Salespeople really selling?