Data Cube

Global Business and Big Data – You Are In The Big Data Business

Big data is becoming one of those overused buzz words. You can’t turn on a website or look at a social media app without reading about big data. However, like many overused buzzwords, most people don’t know what it means.

Rich Batenburg Jr, of Cliintel in Denver has been involved in what we call big data for 20 years. He refers to his firm as “data scientists.” Batenburg defines big data as “having many facts across many dimensions of your business. Data Science allows you to pivot to understand what is going on now and let you forecast what will be going on in the future.”

In other words, big data is multiple data sources which are created by many systems.

Big data can also refer to big websites with big user groups and big amounts of information collected.
Just about everyone has big data. This is due to the facts that .processing has become so cheap. Companies have many applications, many businesses units. This gives firms more facts than they can possible digest. More and more administration systems create more and more data.

Inexpensive processing means we can collect and store and share more data. As an example, today’s Iphone has more processing power than all the computer power on the spacecraft NASA launched in the 1960’s. Just for fun and a slightly different bend…what’s on board for free on a Mac has more tools to record music than the Beatles ever had!

The trend is that everyone is harvesting everything. In another example, a 1 terabyte hard drive now costs $80 and you can be bought off the shelf at any retail electronics store. Batenburg compares this to spending $1 million for same storage space 10 years ago.

So is it logical that big data can be the next big global industry? Both Batenburg and I say: “It already is!”
Batenburg argues that is has been a large global industry since 2008. Every time someone logs into a website, they are giving out information. It may be their name and address, their credit card information or simply their search behavior. We know that Google knows what you initially looked for, what you looked for additionally, how long you spent on its site, what time of day it is, where you are, what you searched for in the past and whether or not you searched for same thing more than once, among many other “data bytes.”

Are Facebook likes and page rankings from Mexico useful to us? Can U.S. firms harness this data to understand Mexican buying habits better? Will we get any insight as to how to manage our own Mexican employees? Can we sell that data right back to companies in Mexico? Are there any other companies out there that might want this user-generated insight to understand Mexican markets?

In a simple example, if we knew Mexicans didn’t spend any time on sites that look purple, and didn’t search for purple things and didn’t buy purple goods it might help us a pick a color for our new line of sportswear. It could certainly help us rule out purple! And that is only a small part of what we might learn with a few million Google searches..

When Egyptian children can bring the Egyptian government down with data, it shows the changing landscape and importance of this tool. A Harvard dropout creates a website with 1 billion users. Kids with smart phones topple a totalitarian regime.

If you want to hear Batenburg and I speak, tune into this International Business Podcast on big data.

Whether you like it or not, you are in the big data business.

big data guy

Big Data and Big Global Business – International Business Podcast

Is Big Data the next Big Business? Check out this global business podcast and listen to Rich Batenburg Jr of Cliintel explain why.

Which 3D Printing Firms Will Succeed and Which Will Fail?

3D Printing Interview Excerpt From Printaholic

…..The Future for Association of 3D Printing?

As the Association of 3D printing evolves, Decker believes that the organization–as well as 3D printing itself–defies geographical boundaries. Through innovative resources as well as unique networking capabilities, this organization continues to grow and become the dominant voice in the 3D printing community.

“U.S. countries selling in foreign countries is a personal goal of mine, and we have a great vehicle to do it,” Decker said.

What’s In Store For The Future?

With a personal bias created by 30 years of international market entry, Decker said that he believes the industry he works in defies geographical boundaries.

With global aspirations in mind, the Association of 3D Printing will partake in various co-sponsored conferences around the world and continue to market its brand. Just by visiting this organization’s website and listening to free podcasts, the Association of 3D Printing will rise to greater prominence not only in the 3D printing community, but also in the business world.

For more information please visit


Welcome to the Site!

Notes From A May Speaking Event

How to Enter Cultures; international and otherwise

Participants should leave the session knowing:

– The largest stumbling block when working in different corporations.
– The 10 questions each person should be asking when confronted with any new culture.
– Common mistakes made in interacting with different cultures.

    What we will cover:

– Interactive exercise that is revealing, interactive and fun; “Who am I?”
How we size up a new situation

– Defining culture; visible and invisible
Strategies and tactics for cross generational and international work

– A primer for global cultures
International Business defined with 3 drawings

Task Specific vs. Relationship Specific
Short Term vs. Long Term
Individual vs. Collective (think of Bush vs. Saddam)

    War stories

How to fire employees in Womza
What is profit?
Chinese Balance Sheet

10 Questions To Ask Yourself!

This is how we do it our way. What is is their way
What is public, what is private?
How do you know when you are in?
Do they respect my authority?
What assumptions might be underlying their actions?
Have I heard this correctly?
Does the other person understand what I have asked them to do?
Who does my “employee” work for?
Is there more than what I am seeing?
How can I “bridge?”

Free Goodies!

International Business Podcast

International Business Audio Book: Lessons From the Road; Global Business 1-2-3

Free International Business Videos

Free International Business Articles

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3D Printing Industry Predictions – Who Will Be the Next Players in the 3D Printing Industry?

For more on the 3D Printing Industry, check out the 3D Printing Trade Association

Global Business Article – What Business Are We In When We Do International Business?

We have many firms engaging in international business that say they are in the shoe business, the oil business, the call center business, the dress business.My contention is that they are also in show business.

Take the case of a dress designer selling dresses in overseas markets. That’s an easy leap to see that the firm is in show business. After all, dresses are demonstrated in fashion shows, trunk shows and the like.

But what about a luggage company selling its luggage in Asia? They are also in show business. This involves much more than demonstrating luggage, it involves selling the Americanism or the Western-ism of your product. There is a certain prestige for firms to be involved with overseas partners and the same holds true for Asian firms.

Let’s take the case of an oil company wishing to enter China. While fracking is an interesting issue in the United States, the Chinese have embraced it. Something is interesting though. As much as the press whines on and on about the horrors of fracking, one thing is clear and backed by evidence: Americans know how to frack safely and the Chinese don’t.This gives American oil companies a great thing to sell in China; their know-how. While a U.S. oil company may not sell a drop of oil in China, it can certainly be in the “show me” business and teach the Chinese how to do it effectively and safety.
Another great example of show business is the beer and wine industry. In wine tastings, tasters spit out the wine so their pallets don’t get numb. It’s safe to say that very few can have a sophisticated pallet after drinking a few glasses of wine. So why is there brand and style loyalty? It has to do with the show business aspect of wine; how it is priced, poured, tasted and by whom.

All of these lessons point to an important point. Firms are in “show” business, “show me” business and lastly, “show up” business.

Whenever a U.S. company tells me that Asians can’t sell their product or Europeans are lazy my questions are: “How often do you go there? How well does your European partner know you?”

Since overseas business is done by relationship, it makes sense to continuously work on those relationships. Too many American CEOs have thought that “beating up their distributors” would actually help sales.

And when a U.S. firm says something like: “we are leaving all of the marketing to the Koreans,” one must ask why they aren’t helping the Koreans? If it’s fun to have an American partner and part of the sale is the American exoticness of the offering, then by not having an ongoing, continued visiting presence will deprive the Koreans of their motivators. It’s also a bit of a slap in the face to the Koreans.

For the Korean company (whom you may have abdicated marketing functions to) it would be a perk to come over to the United States and see our nature, meet our people and taste our culture.

In sticking to the example, a good Korean distributor (and you don’t want a bad one) has clients, and demand already in his pocket. Because of that he can sell a great many products, so why will he sell yours?

If you remember “show” business, “show me” business and “show up” business you will win. Otherwise, you could be a “no show.”

All of my articles can be found in my International Business Book

And feel free to tune into my free business podcast

International Business Advice – Slide Show About 10 Misconceptions About Global Marketing

This is a nice, quick slide show about global marketing and of course, the misconceptions that surround it. For more advice, take a look at the market entry toolkit.

Global Business Advice – What Happens When Firms Fail To Translate Documents in International Sales?

Here is an International Business Video about the failure of translation and how it effects international negotiations.

sales drop

Business Radio Show Podcast – The Main Reasons Sales Forces Fail

Why do sales forces fail? Here is a quick radio show addressing some of the most common reasons that sales forces don’t hit their target. You can guess that sales training is one of them!