Archive for the ‘Market Entry’ Category

Enter the USA Market – 10 Questions Come to Mind When Entering American Marketplaces

Quite frankly, these questions work when Americans wish to market overseas as well! When firms enter the US market, several questions come immediately to mind. These are the first that arrive. What is the mode of entry (MOE)? License? Direct sales? Distribution agreements? Joint venture? Web based? Acquisition? All of these have various pros and […]

Global Business Video Consulting – When in Rome Do As The Romans

When in Rome should we be a Roman? Or should we follow the expression and just DO as the Romans? Americans often refer to themselves as great entrepreneurs and innovators. U.S. companies tend to outspend almost every other country on research and development, and American CEOs often refer to themselves as “chief visionaries.” Yet, the […]

International business videos

International Business – Can Piracy Be A Business Model?

We can’t even really get an accurate picture of how big the counterfeit industry is. Estimates range from the billions of dollars to the hundreds of billions of dollars annually. For example, the Recording Industry Association of American (RIAA) estimates that music piracy alone costs the U.S. economy $12.5 billion annually and $2 billion in […]

International Business Advice – Quick International Market Research Advice

If you’re looking at social media, you may say, “China is the biggest market.” Well, 600 million people in China never saw a toothbrush, so they don’t have a computer and they don’t have a cell phone. So knock about a billion people off of that billion and a half population. Now we have about […]

International Business Videos – Business Situations Overseas

In International Market Entry There are thousands of horrible stories and events that happen everyday. This one minute video on international marketing talks about a firm using an unknown Swedish distributor to enter the European Market

International Business Video – Use Your Employees or Use Outside Help

This one minute video in Global Business is free on Youtube! Enjoy! It discusses the need to not simply use your foreign born employees to take your firm into international markets.  

Choosing A Foreign Market – The Market Entry Toolkit

How do you select and enter a foreign market? A toolkit has been developed to help executives choose and enter international markets. Click here to get this toolkit at the itunes book store. Or get it mobi, kindle, and nook ready at http:/.marketentrytoolkit.com  You’ll find spreadsheets, market explanations, definitions, grading criteria audio and video …all in […]

Marketing Into the USA – Market Entry Partners

http://marketentrypartners.com   This site on marketing to the USA is now revamped! It helps overseas firms learn about how to enter the US market and what mistakes to avoid. Visitors to the site will find business videos, blogs and other tips for US market entry

International Business Advice – Branding Overseas

When branding your firm in an international market, there is really one question you need to ask:  what is the emoitional connection I want my customers and prospects to have with my company? Working in international markets requires an understanding of the market’s  emotional responses; not merely a description of what your company does. Remember, […]

International Market Entry- Choosing a Market Abroad

How does a firm choose a foreign market for its products or services? If only there was a way to logically “grade” a foreign market to sell into. Many US firms get very confused and intimidated when they try to choose which country to work with overseas, when entering an international market. Many times CEO’s […]