Archive for the ‘Market Entry’ Category

China Devaluing Currency And What It Means For Global Business

By now, everyone has seen the news that China has devalued its currency. This means the Yuan Renminbi is weaker. When you exchange currency, you can now buy more Yuan for each dollar spent. If China is really the world’s second largest economy, than the Renminbi (People’s Currency) effects world markets. China is always accused […]

International Business Advice – Slide Show About 10 Misconceptions About Global Marketing

10 Misconceptions And Mistakes About Global Marketing from Bill Decker This is a nice, quick slide show about global marketing and of course, the misconceptions that surround it. For more advice, take a look at the market entry toolkit.

Business Traning Slideshow – Mistakes Made In Managing Sales People and Sales Forces

3D Printing Business – Common Errors Made With Sales Management and Sales People from Bill Decker Here are three of the 10: 2.Complex compensation plans Sales people should know what they earn on every close 3.Confusing the terms “sales” and “marketing” Marketing people don’t hear “no” everyday 4.Bad sales management “Beating up” salespeople never works

Enter the USA Market – 10 Questions Come to Mind When Entering American Marketplaces

Quite frankly, these questions work when Americans wish to market overseas as well! When firms enter the US market, several questions come immediately to mind. These are the first that arrive. What is the mode of entry (MOE)? License? Direct sales? Distribution agreements? Joint venture? Web based? Acquisition? All of these have various pros and […]

Global Business Video Consulting – When in Rome Do As The Romans

When in Rome should we be a Roman? Or should we follow the expression and just DO as the Romans? Americans often refer to themselves as great entrepreneurs and innovators. U.S. companies tend to outspend almost every other country on research and development, and American CEOs often refer to themselves as “chief visionaries.” Yet, the […]

International business videos

International Business – Can Piracy Be A Business Model?

We can’t even really get an accurate picture of how big the counterfeit industry is. Estimates range from the billions of dollars to the hundreds of billions of dollars annually. For example, the Recording Industry Association of American (RIAA) estimates that music piracy alone costs the U.S. economy $12.5 billion annually and $2 billion in […]

International Business Advice – Quick International Market Research Advice

If you’re looking at social media, you may say, “China is the biggest market.” Well, 600 million people in China never saw a toothbrush, so they don’t have a computer and they don’t have a cell phone. So knock about a billion people off of that billion and a half population. Now we have about […]

International Business Videos – Business Situations Overseas

In International Market Entry There are thousands of horrible stories and events that happen everyday. This one minute video on international marketing talks about a firm using an unknown Swedish distributor to enter the European Market

International Business Video – Use Your Employees or Use Outside Help

This one minute video in Global Business is free on Youtube! Enjoy! It discusses the need to not simply use your foreign born employees to take your firm into international markets.  

Choosing A Foreign Market – The Market Entry Toolkit

How do you select and enter a foreign market? A toolkit has been developed to help executives choose and enter international markets. Click here to get this toolkit at the itunes book store. Or get it mobi, kindle, and nook ready at http:/  You’ll find spreadsheets, market explanations, definitions, grading criteria audio and video …all in […]