by billdecker | Jun 26, 2012 | International Business
How much does it cost to enter a foreign market? A question I get asked all the time and, of course, there’s no simple answer, because it always goes back to the strategy. And your strategy has to have that mode-of-entry piece. How are we getting in, and what are we...
by billdecker | Jun 20, 2012 | Market Entry
A big mistake Americans make is they feel that: “if it works here, it’ll work elsewhere, the same way, the same model, often even with the same people.” I always joke that you have a sales manager who did such a great job with Kansas, that they’re now...
by billdecker | May 14, 2012 | International Business
How many times do we hear that in gloabl marketing our international business partners are unethical? “Unethical” is a term that should never be used in international business. Ethics are a suit of clothes, and your ethics don’t equal my ethics,...
by billdecker | May 3, 2012 | Market Entry
Here is s new twist. How should foreign firms market to the USA? What major differences might they see here? These are 4 thoughts for foreign firms to think about in the American Market: Time is money The idea of spending time, wasting time, borrowing time, buying...
by billdecker | May 3, 2012 | International Business
a) When outsourcing, firms put technical experts in charge of India projects. Are your technical experts negotiators? Are they cross cultural specialists? Do they understand International Market Entry? If they possess both of those characteristics in addition to their...
