by billdecker | Oct 22, 2012 | Market Entry
http://marketentrypartners.com This site on marketing to the USA is now revamped! It helps overseas firms learn about how to enter the US market and what mistakes to avoid. Visitors to the site will find business videos, blogs and other tips for US market...
by billdecker | Sep 19, 2012 | International Business, Market Entry
How does a firm choose a foreign market for its products or services? If only there was a way to logically “grade” a foreign market to sell into. Many US firms get very confused and intimidated when they try to choose which country to work with overseas, when entering...
by billdecker | Aug 5, 2012 | Market Entry
How do you select a foreign market correctly? Is there a way to “grade” a market and compare one country to another? How do you choose the correct way to enter a foreign market? How do you effectively sell in foreign countries? What are the roadblocks and...
by billdecker | Jul 16, 2012 | Market Entry
Here are 4 threats in international market entry Inferior planning Lack of knowledge about the US market. Inadequate marketing strategy Market niche not found. Lack of proper marketing campaigns. Insufficient support for channel partners and resellers. Lack of expert...
by billdecker | Jul 11, 2012 | Market Entry
This is a question I get asked all the time and, of course, there’s no simple answer, because it always goes back to the strategy. And your strategy has to have that mode-of-entry piece. How are we getting in, and what are we looking for? Are we looking for a partner...
