Strategy/Marketing/BizDev
WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS, part 3
this continues the article on entering overseas markets, part 3 3. LICENSING: a contractual arrangement whereby a company transfers via a license, the right to distribute or manufacture a product or service to a foreign country or to use any type of expertise which...
WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS
This continues the article on entering overseas markets 2. GREENFIELD INVESTMENT: a project that starts with bare ground and builds up from there. Coca Cola, McDonalds, and Starbucks are great examples of American companies that have invested in Greenfield projects...
WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS
This continues the article on entering overseas markets. Part 1 1. ACQUISITIONS: purchasing an existing company. PROS: 1) Established market 2) Skilled workers available (often not found through normal employee search) 3) Licenses are “grandfathered” in 4) Goodwill 5)...
What is International Business? – Entering Overseas Markets
Market Entry Pathways Modes of Entry, explanation and processes The business world of today calls for expanding sales and profits in order to achieve ever-increasing earnings. Business owners and managers must look for any available opportunities to keep their market...
