What do foreign business people selling to the USA think of the U.S. business characteristics?
• Time is money — The idea of spending time, wasting time, borrowing time, buying and selling time is uniquely American. Foreign firms often get frustrated when they experience U.S. firms in a great rush and when inadequate (by their standards) time is budgeted for appointments.
• Information is a corporate asset — A foreign executive may get very confused when told to enter personal customer information into a CRM program controlled by some strange CTO never met. Asians may not want to share all of their sales proposals and cost figures on a blog or a Google document…after all, isn’t this his personal information?
[tags] nternational business strategies international business videos international issues international market experience International marketing international marketing tools international research making products market entry market entry toolkit marketing marketing abroad marketing abroad strategic consulting marketing abroad strategic consulting market research off shoring outsourcing planning sales selling abroad selling in the United States strategic consulting strategic consulting [/tags]