Business Talk Radio – Strategic Planning

A lot of entrepreneurs avoid strategic planning because they consider it an overly complex process that can cost a lot of money and take up all the time and energy of the senior management team. But strategic planning doesn't have to be mysterious, complicated or...

Selling to the USA – Market Entry

More of what foreign business people see when trying to enter the USA is American marketing savvy — The United States sees itself as the world’s greatest marketer. No country has the global brands of the United States. Starbucks, Coca Cola, McDonalds, YouTube, iTunes...