by billdecker | Feb 23, 2012 | International Business, Market Entry
Again, when foreign business people sell to the USA, they do get more and more educated as to how Americans think. They often find • A litigious mindset — A Canadian/U.S. joint venture in Colorado received a legal bill for $250,000. The Americans said, “That’s cheap.”...
by billdecker | Feb 22, 2012 | Market Entry
More of what foreign business people see when trying to enter the USA is American marketing savvy — The United States sees itself as the world’s greatest marketer. No country has the global brands of the United States. Starbucks, Coca Cola, McDonalds, YouTube, iTunes...
by billdecker | Feb 19, 2012 | International Business, Market Entry
What do foreign business people selling to the USA think of the U.S. business characteristics? • Time is money — The idea of spending time, wasting time, borrowing time, buying and selling time is uniquely American. Foreign firms often get frustrated when they...
by billdecker | Feb 1, 2012 | Market Entry
A regulatory strategy. Where will foreign governments help you and where will they block your progress? Are you in touch with local leaders when necessary? And will your government allow you to sell in a foreign market? Are there any conditions you must satisfy to be...
by billdecker | Jan 10, 2012 | International Business, Market Entry
the article on entering international markets continues, part 15 So now that you’ve finished the article, what is the process? Mode of entry (MOE) should be carefully determined. The determinants are: The Host Firm’s • Current business model • Access to capital...
by billdecker | Jan 4, 2012 | Market Entry
the article on entering international markets continues, part 14 STRATEGIC ALLIANCES: An often-overlooked mode of entry is the strategic alliance. This is typically a business relationship where similar companies combine efforts to get a better price on materials,...
