by billdecker | Oct 12, 2016 | International Business, Market Entry
Should you use agents in international business? This quick International Business Video can give you some insight.
by billdecker | Sep 27, 2016 | International Business, Market Entry
Here is a case for distribution: A U.S.-based software firm was attempting to enter Asian markets. It thought the quickest way to success was to find accomplished distributors who would carry its software. U.S. firms experience an 85 percent failure rate selling to...
by billdecker | May 4, 2016 | International Business, Market Entry
By now, everyone has seen the news that China has devalued its currency. This means the Yuan Renminbi is weaker. When you exchange currency, you can now buy more Yuan for each dollar spent. If China is really the world’s second largest economy, than the Renminbi...
by billdecker | Apr 16, 2015 | International Business, Market Entry
10 Misconceptions And Mistakes About Global Marketing from Bill Decker This is a nice, quick slide show about global marketing and of course, the misconceptions that surround it. For more advice, take a look at the market entry toolkit.
by billdecker | Jul 21, 2014 | Market Entry, Marketing
3D Printing Business – Common Errors Made With Sales Management and Sales People from Bill Decker Here are three of the 10: 2.Complex compensation plans Sales people should know what they earn on every close 3.Confusing the terms “sales” and...
by billdecker | Jul 14, 2014 | Market Entry
Quite frankly, these questions work when Americans wish to market overseas as well! When firms enter the US market, several questions come immediately to mind. These are the first that arrive. What is the mode of entry (MOE)? License? Direct sales? Distribution...
