by billdecker | Dec 13, 2011 | Market Entry
entering international markets part 4 4. FOREIGN DIRECT INVESTMENT: The direct ownership of facilities in the target country. It may be made through the acquisition of an existing entity or the establishment of a new enterprise. There is a high degree of commitment...
by billdecker | Dec 12, 2011 | International Business, Market Entry
this continues the article on entering overseas markets, part 3 3. LICENSING: a contractual arrangement whereby a company transfers via a license, the right to distribute or manufacture a product or service to a foreign country or to use any type of expertise which...
by billdecker | Dec 9, 2011 | International Business, Market Entry
This continues the article on entering overseas markets 2. GREENFIELD INVESTMENT: a project that starts with bare ground and builds up from there. Coca Cola, McDonalds, and Starbucks are great examples of American companies that have invested in Greenfield projects...
by billdecker | Dec 8, 2011 | International Business, Market Entry
This continues the article on entering overseas markets. Part 1 1. ACQUISITIONS: purchasing an existing company. PROS: 1) Established market 2) Skilled workers available (often not found through normal employee search) 3) Licenses are “grandfathered” in 4) Goodwill 5)...
by billdecker | Dec 7, 2011 | Market Entry, Other
Market Entry Pathways Modes of Entry, explanation and processes The business world of today calls for expanding sales and profits in order to achieve ever-increasing earnings. Business owners and managers must look for any available opportunities to keep their market...
by billdecker | Dec 7, 2011 | Market Entry
In international marketing it helps to have an “Uncle,” a trusted go between to help you enter foreign markets Your “uncle” can relieve some of your marketing and negotiating burden. And as a third party, the uncle can take a step back and not...
