by billdecker | Apr 3, 2020 | Fun, Marketing, Strategy
The Brand “Don’t let the smooth taste fool you.” – Originally from Colt 45, but told to me by WD Hall, White Plains, NY After the toughest kid in school decided to beat up Derrick, he could no longer negotiate. His attempts to avoid the fight...
by billdecker | Mar 31, 2020 | Strategy
Why do companies work without a strategy? Simple. Executives are afraid that by planning a strategy, there will be more work. Nothing could be further from the truth. A strategy (or set of strategies) will refine and define activities. If activities aren’t on the...
by billdecker | Mar 24, 2020 | sales
There are many ways to deal with sales objections. But its always best not to dismiss them! Let the client know you heard them! This way you can act on them. Sales people have a tough ride, and objections are just part of the game.
by billdecker | Mar 19, 2020 | sales
The 6 deadly words! And how can anyone wait for a prospect to get back to THEM? No, it’s the sales person’s job to keep the tempo, the relationship, the timing and sometimes, the pressure!
by billdecker | Mar 12, 2020 | International Business, Market Entry
Should you use an importer with International Business? Check out this quick international business video (1 min) and see!
