Strategy/Marketing/BizDev
Strategy – Can You Really Write A Strategy For Someone Else?
Of course, it's always best when a firm writes it's own strategy. When you look at having someone else do it, we need to able to answer these 6 questions: 1. What Has To Happen? 2. Who Do We Need To Reach To Make It Happen? 3. What Do They Need To Think, Know, Feel or...
Marketing Video: Is Marketing Part Of Sales Or Is Sales Part Of Marketing?
Is Marketing Part Of Sales Or Is Sales Part Of Marketing? This video is 51 seconds and you can see my take on the subject! Click for more marketing videos
Marketing Video – What Are We Really Selling When We Sell?
Here is a quick 45 second marketing video that asks: What Are All Salespeople really selling?
Quick Marketing Video – What Do We Do About Sales Compensation?
Here is a quick Marketing Video that talks about the key rule in sales compensation: KISS: keep it simple, sales manager! Take a look here for more marketing videos.
