Strategy/Marketing/BizDev
International Marketing Advice – The International Market
Is there the "international market?" Guam or Ghana? Latvia or London? It just us and them!
Marketing Advice From Marketing Street Fighter
The Brand "Don't let the smooth taste fool you." - Originally from Colt 45, but told to me by WD Hall, White Plains, NY After the toughest kid in school decided to beat up Derrick, he could no longer negotiate. His attempts to avoid the fight were taken as him trying...
Marketing And Strategic Planning Workbook – Without A Strategy
Why do companies work without a strategy? Simple. Executives are afraid that by planning a strategy, there will be more work. Nothing could be further from the truth. A strategy (or set of strategies) will refine and define activities. If activities aren’t on the...
Marketing And Sales Advice With Comics – What Are 3 Tips For Dealing With Sales Objections?
There are many ways to deal with sales objections. But its always best not to dismiss them! Let the client know you heard them! This way you can act on them. Sales people have a tough ride, and objections are just part of the game.
