Strategy/Marketing/BizDev
International Marketing and Business Culture
Culture is the biggest stumbling block. It isn’t language; language is only part of culture. A culture is a way of doing things and a belief system. The biggest mistake Americans in international Marketing make is in really not respecting or being interested in the...
Global Business Video – Spot an International Business Fraud
This one-minute video could save your company a lot of wasted time and money take a look at the youtube video and save your company a lot of aggravation!
International Business Advice – Branding Overseas
When branding your firm in an international market, there is really one question you need to ask: what is the emoitional connection I want my customers and prospects to have with my company? Working in international markets requires an understanding of the market's...
International Markets – Three Bad Strategies
Three Bad International Strategies This free, one minute video talks about really bad strategies in international business and international market entry
