by billdecker | Dec 15, 2017 | Marketing, Strategy
Yes, sales people are supposed to bring in business, but what else should they be doing? Watch this quick marketing video and see!
by billdecker | Oct 10, 2017 | Strategy
Of course, it’s always best when a firm writes it’s own strategy. When you look at having someone else do it, we need to able to answer these 6 questions: 1. What Has To Happen? 2. Who Do We Need To Reach To Make It Happen? 3. What Do They Need To Think,...
by billdecker | Apr 17, 2017 | Market Entry, Marketing, Strategy
Enjoy this quick marketing video- It shows how to begin your Mar Com journey
by billdecker | Jan 18, 2017 | Market Entry, Marketing, Online marketing, Strategy
Well, it all starts with a strategy. So many firms attack markets without a real market approach strategy. Only then can we arrive at a budget, and action plan and an operations plan.
by billdecker | Nov 29, 2016 | Strategy
Here is an audiobook of business 1-liners. There are 123 of them and cover areas including sales, marketing, HR, and Finance. Enjoy!
by billdecker | Mar 10, 2015 | Strategy
Why do sales forces fail? Here is a quick radio show addressing some of the most common reasons that sales forces don’t hit their target. You can guess that sales training is one of them!
