by billdecker | Oct 15, 2012 | International Business
This one-minute video could save your company a lot of wasted time and money take a look at the youtube video and save your company a lot of aggravation!
by billdecker | Oct 11, 2012 | International Business, Market Entry
When branding your firm in an international market, there is really one question you need to ask: what is the emoitional connection I want my customers and prospects to have with my company? Working in international markets requires an understanding of the...
by billdecker | Sep 22, 2012 | International Business
http://www.youtube.com/user/marketaccess?feature=mhee This one minute international business video shows three really bad strategies for international market entry. Don’t do them! You can see them on my youtube channel in international...
by billdecker | Sep 19, 2012 | International Business, Market Entry
How does a firm choose a foreign market for its products or services? If only there was a way to logically “grade” a foreign market to sell into. Many US firms get very confused and intimidated when they try to choose which country to work with overseas, when entering...
by billdecker | Sep 5, 2012 | International Business
this one minute video talks about “when in Rome, do as the Romans.” It doesn’t talk about trying to become a Roman. In international business, its all about understanding and adapting to cultural differences, not changing your identity
by billdecker | Aug 24, 2012 | International Business
It’s much different globally. CRM is pushed by owners of companies, because CRM is a way to collect information about custom-ers and salespeople. And informa- tion is a corporate asset. So if a salesperson resigns, gets fired, or is hit by a bus, the corporation can...
