by billdecker | Oct 20, 2012 | International Business
Culture is the biggest stumbling block. It isn’t language; language is only part of culture. A culture is a way of doing things and a belief system. The biggest mistake Americans in international Marketing make is in really not respecting or being interested in the...
by billdecker | Oct 15, 2012 | International Business
This one-minute video could save your company a lot of wasted time and money take a look at the youtube video and save your company a lot of aggravation!
by billdecker | Oct 11, 2012 | International Business, Market Entry
When branding your firm in an international market, there is really one question you need to ask: what is the emoitional connection I want my customers and prospects to have with my company? Working in international markets requires an understanding of the...
by billdecker | Sep 22, 2012 | International Business
http://www.youtube.com/user/marketaccess?feature=mhee This one minute international business video shows three really bad strategies for international market entry. Don’t do them! You can see them on my youtube channel in international...
by billdecker | Sep 19, 2012 | International Business, Market Entry
How does a firm choose a foreign market for its products or services? If only there was a way to logically “grade” a foreign market to sell into. Many US firms get very confused and intimidated when they try to choose which country to work with overseas, when entering...
by billdecker | Sep 5, 2012 | International Business
this one minute video talks about “when in Rome, do as the Romans.” It doesn’t talk about trying to become a Roman. In international business, its all about understanding and adapting to cultural differences, not changing your identity
