by billdecker | Jan 19, 2013 | International Business
Public Relations (PR) according the the PRSA (public relations society of America) is defined as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” This is an American definition. And quite...
by billdecker | Jan 14, 2013 | International Business
This one minute video will give the viewer three quick tips to understand an international market. Sure, we all know we need market research, but what if you are in a rush or don’t have a budget? International marketing insight can come quickly...
by billdecker | Nov 6, 2012 | International Business
In International Business, The five main myths in social media abroad are: Customers turn to peers for help. Overseas, especially in service-oriented countries in Asia, customers expect that help from the firm itself, not a user group. Corporate transparency is...
by billdecker | Nov 3, 2012 | International Business
There’s plenty of hype about how you can use social media to build your company. Can you do it in international business? In the United States, we’re told that if a business has a low marketing budget, it still can put up a Facebook page, for...
by billdecker | Oct 20, 2012 | International Business
Culture is the biggest stumbling block. It isn’t language; language is only part of culture. A culture is a way of doing things and a belief system. The biggest mistake Americans in international Marketing make is in really not respecting or being interested in the...
