by billdecker | Jan 25, 2013 | International Business
This one minute international business video discusses 3 common mistakes in outsourcing.
by billdecker | Jan 19, 2013 | International Business
Public Relations (PR) according the the PRSA (public relations society of America) is defined as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” This is an American definition. And quite...
by billdecker | Jan 14, 2013 | International Business
This one minute video will give the viewer three quick tips to understand an international market. Sure, we all know we need market research, but what if you are in a rush or don’t have a budget? International marketing insight can come quickly...
by billdecker | Nov 6, 2012 | International Business
In International Business, The five main myths in social media abroad are: Customers turn to peers for help. Overseas, especially in service-oriented countries in Asia, customers expect that help from the firm itself, not a user group. Corporate transparency is...
by billdecker | Nov 3, 2012 | International Business
There’s plenty of hype about how you can use social media to build your company. Can you do it in international business? In the United States, we’re told that if a business has a low marketing budget, it still can put up a Facebook page, for...
