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10 Incorrect Marketing Assumptions By 3D Printing Companies

by billdecker | Oct 19, 2014 | Marketing, Strategy

10 False Assumptions With Marketing in the 3D Printing Industry from Bill Decker And yes, many more firms outside of the 3D Printing Industry make these mistakes!
Global Business Videos Lost in Translation – International Business Failures

Global Business Videos Lost in Translation – International Business Failures

by billdecker | Oct 16, 2014 | International Business

Other mistakes made in translation Not using professional translators. This mistake takes several forms: using only an American English presentation for all markets, thinking in-house people who speak foreign languages can act as translators, hiring (e.g.) a Chinese...

A Different Kind of Business Man

by billdecker | Oct 15, 2014 | Cred

LinkedIn Twitter Please contact me.
10 Mistakes and Misconceptions When Businesses Enter International Markets

10 Mistakes and Misconceptions When Businesses Enter International Markets

by billdecker | Oct 3, 2014 | International Business

If we make a better mousetrap, they will buy it. The question here is, do you think that factor alone is the necessary and sufficient condition to sell overseas? If it was always about quality, then why doesn’t everyone always buy the best product? Many overseas...

International Business Lessons From A Chinese Restaurant

by billdecker | Aug 26, 2014 | International Business

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting! What a Chinese Restaurant Taught Me About International Business A great gateway to understanding a foreign culture and overseas business styles can be explored in your...
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Bill Decker, Partners International, Inc.