The Business Of Blockchain book is now available on Amazon, in Ebook or Hardcover form.
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Introduction
Welcome to the World of Blockchain
Alright, so you’ve heard the word “blockchain” tossed around. Maybe you nodded along at a networking event while someone was yammering about DeFi, crypto, or, heaven forbid, NFTs. Or maybe you’re reading this because someone told you if you don’t “get blockchain” soon, your company will be left in the dust by firms with
names like BlockLabz or Decentral Tech. Either way, welcome.
You’re in the right place.
Now, let’s be honest. Blockchain can seem about as approachable as a subway turnstile during rush hour. But here’s the thing—it’s real, it’s here, and it’s already reshaping the business world, whether we like it or not. This book isn’t going to try to sell you on blockchain as the ultimate savior of all things business or as the downfall of
civilization as we know it. Instead, we’re here to break down what blockchain actually is, why businesses everywhere are paying attention, and, most importantly, how it might be useful to you.
Let’s clear up one thing right away: blockchain isn’t just about Bitcoin, or those random “coins” named after dogs, fruits, or Elon Musk tweets. It’s the underlying technology that powers all of that, a decentralized digital ledger that’s (theoretically) fraud-proof. Imagine a digital ledger, like the ones accountants used to lug around, but this one’s not controlled by a central authority. It’s a little like New York City—crowded, messy, and somehow, miraculously, functional. Instead of one big boss calling the shots, blockchain transactions are
approved by a bunch of “nodes” (computers in various places), all working together to make sure things are on the up and up. Now for a few hard numbers: as of October 2024, the global cryptocurrency market cap hovers around $1.2 trillion.
That’s big money—even by Wall Street standards. The market includes over 2.5 million different tokens, from the heavy hitters like Bitcoin and Ethereum down to niche tokens tied to specific communities and industries. Bitcoin remains the reigning king with a market cap of around $500 billion, followed by Ethereum, holding strong at about $200 billion. Tokens like Tether, Binance Coin, XRP, and USD Coin round out the top 10, each playing their own unique role in the broader crypto ecosystem, from stablecoins that maintain value to utility tokens that power decentralized applications….”
