by billdecker | Dec 1, 2016 | International Business
Here is a quick 1 minute international business video to prepare an executive for his or her next global business trip.
by billdecker | Jul 9, 2016 | International Business
Take a look at this international business video and learn in 1 minute what can happen when a firm fails to translate their materiel!
by billdecker | Apr 20, 2016 | International Business
The savvy leader is inclined to search abroad for any and all potential new markets for their product or service. New markets offer the possibility of increasing total revenue and/or decreasing the costs of goods sold, thereby increasing profits. Entering new markets...
by billdecker | Apr 16, 2015 | International Business, Market Entry
10 Misconceptions And Mistakes About Global Marketing from Bill Decker This is a nice, quick slide show about global marketing and of course, the misconceptions that surround it. For more advice, take a look at the market entry toolkit.