Many executives don’t want to do strategic planning because they consider it a highly complex process that costs and time and energy of the senior management team.
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These tips can help a U.S. firm advise its overseas business partners, and hopefully see some of the limitations and constraints in our own culture. Also, showing the idiosyncrasies of the U.S. market makes U.S. firms more aware about how to sell abroad. Read the latest article from Lessons From the Road here: Top 10 Tips for Selling Products in the U.S.
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