Strategy/Marketing/BizDev
WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 4
entering international markets part 4 4. FOREIGN DIRECT INVESTMENT: The direct ownership of facilities in the target country. It may be made through the acquisition of an existing entity or the establishment of a new enterprise. There is a high degree of commitment...
WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS, part 3
this continues the article on entering overseas markets, part 3 3. LICENSING: a contractual arrangement whereby a company transfers via a license, the right to distribute or manufacture a product or service to a foreign country or to use any type of expertise which...
WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS
This continues the article on entering overseas markets 2. GREENFIELD INVESTMENT: a project that starts with bare ground and builds up from there. Coca Cola, McDonalds, and Starbucks are great examples of American companies that have invested in Greenfield projects...
WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS
This continues the article on entering overseas markets. Part 1 1. ACQUISITIONS: purchasing an existing company. PROS: 1) Established market 2) Skilled workers available (often not found through normal employee search) 3) Licenses are “grandfathered” in 4) Goodwill 5)...
