Strategy/Marketing/BizDev
WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 5
WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 5 of the article on entering international markets 5. JOINT VENTURES: a cooperative between two or more organizations that share a common interest in a business enterprise or undertaking; is a popular...
WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS part 4
entering international markets part 4 4. FOREIGN DIRECT INVESTMENT: The direct ownership of facilities in the target country. It may be made through the acquisition of an existing entity or the establishment of a new enterprise. There is a high degree of commitment...
WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS, part 3
this continues the article on entering overseas markets, part 3 3. LICENSING: a contractual arrangement whereby a company transfers via a license, the right to distribute or manufacture a product or service to a foreign country or to use any type of expertise which...
WHAT IS INTERNATIONAL BUSINESS? – ENTERING OVERSEAS MARKETS
This continues the article on entering overseas markets 2. GREENFIELD INVESTMENT: a project that starts with bare ground and builds up from there. Coca Cola, McDonalds, and Starbucks are great examples of American companies that have invested in Greenfield projects...
