Strategy/Marketing/BizDev
International Business Podcast- The International Toolkit
Free international business podcasts are available at www.internationaltoolkit.com Here you will find straight, no nonsense international business advice. It is informative, funny and free. We can give you free international tips on selling overseas, marketing abroad,...
Sell to a Foreign Market – The Market Entry Toolkit
How do you select a foreign market correctly? Is there a way to "grade" a market and compare one country to another? How do you choose the correct way to enter a foreign market? How do you effectively sell in foreign countries? What are the potential pitfalls that...
Selling to the USA – Market Entry Assumptions
Again, when foreign business people sell to the USA, they do get more and more educated as to how Americans think. They often find • A litigious mindset — A Canadian/U.S. joint venture in Colorado received a legal bill for $250,000. The Americans said, “That’s cheap.”...
Selling to the USA – Market Entry
More of what foreign business people see when trying to enter the USA is American marketing savvy — The United States sees itself as the world’s greatest marketer. No country has the global brands of the United States. Starbucks, Coca Cola, McDonalds, YouTube, iTunes...
