Strategy/Marketing/BizDev
International Marketing Strategy- Mode of Entry
How much does it cost to enter a foreign market? A question I get asked all the time and, of course, there’s no simple answer, because it always goes back to the strategy. And your strategy has to have that mode-of-entry piece. How are we getting in, and what are we...
International Business Advice – American Mistakes in International Marketing
A big mistake Americans make is they feel that: "if it works here, it’ll work elsewhere, the same way, the same model, often even with the same people." I always joke that you have a sales manager who did such a great job with Kansas, that they’re now giving him Japan...
International Business – Mistakes With Chinese Negotiations
Here are 4 mistakes commonly made in international business and international negotiations with Chinese 1) Assuming all Chinese are alike Singapore Chinese resemble mainland Chinese the way Americans resemble British. Shared language, some shared values, but otherwise...
International Business Minute – Business Mistakes Americans Make With World Cultures
In international business, there are often mistakes made by Americans when they negotiate in market entry or global marketing. This international Business Video is 1 minute long, and may help!
