Strategy/Marketing/BizDev
International Business – What Does it Cost to Enter a Market
This is a question I get asked all the time and, of course, there’s no simple answer, because it always goes back to the strategy. And your strategy has to have that mode-of-entry piece. How are we getting in, and what are we looking for? Are we looking for a partner...
International Business – 3 International Business Tips
When doing International Business, keep these 3 tips in mind Having an employee who can speak French does not mean you have an employee who can do business in France. • Many cultures associate a low price with low quality, and may not buy for that reason alone. •...
International Marketing Strategy- Mode of Entry
How much does it cost to enter a foreign market? A question I get asked all the time and, of course, there’s no simple answer, because it always goes back to the strategy. And your strategy has to have that mode-of-entry piece. How are we getting in, and what are we...
International Business Advice – American Mistakes in International Marketing
A big mistake Americans make is they feel that: "if it works here, it’ll work elsewhere, the same way, the same model, often even with the same people." I always joke that you have a sales manager who did such a great job with Kansas, that they’re now giving him Japan...
