Strategy/Marketing/BizDev
International Business – 4 Threats in Market Entry
Here are 4 threats in international market entry Inferior planning Lack of knowledge about the US market. Inadequate marketing strategy Market niche not found. Lack of proper marketing campaigns. Insufficient support for channel partners and resellers. Lack of expert...
International Business – Chinese Negotiations
Effective Openings: Presenting Your Position Most Western negotiators will begin a negotiation in China by "getting down to business" and presenting a list of the key items they wish to discuss. This reflects a general Western preference for focusing on tasks before...
International Business – What Does it Cost to Enter a Market
This is a question I get asked all the time and, of course, there’s no simple answer, because it always goes back to the strategy. And your strategy has to have that mode-of-entry piece. How are we getting in, and what are we looking for? Are we looking for a partner...
International Business – 3 International Business Tips
When doing International Business, keep these 3 tips in mind Having an employee who can speak French does not mean you have an employee who can do business in France. • Many cultures associate a low price with low quality, and may not buy for that reason alone. •...
