Strategy/Marketing/BizDev
International Market Entry- Choosing a Market Abroad
How does a firm choose a foreign market for its products or services? If only there was a way to logically “grade” a foreign market to sell into. Many US firms get very confused and intimidated when they try to choose which country to work with overseas, when entering...
International Executives – Local Markets Abroad
this one minute video talks about "when in Rome, do as the Romans." It doesn't talk about trying to become a Roman. In international business, its all about understanding and adapting to cultural differences, not changing your identity
International Sales – Can Software Programs Help?
It’s much different globally. CRM is pushed by owners of companies, because CRM is a way to collect information about custom-ers and salespeople. And informa- tion is a corporate asset. So if a salesperson resigns, gets fired, or is hit by a bus, the corporation can...
International Employees – 3 More Mistakes With Overseas Staff
a) Task them as you would Americans. Today's management styles are about tasking with autonomy, getting "out of the box" and saying things like: "Here's the job, you are the team, make it happen." But do foreign employees really want to take initiative? Many cultures...
