Strategy/Marketing/BizDev
International Business Video – Use Your Employees or Use Outside Help
This one minute video in Global Business is free on Youtube! Enjoy! It discusses the need to not simply use your foreign born employees to take your firm into international markets.
International Marketing – Myths About Social Media Abroad
In International Business, The five main myths in social media abroad are: Customers turn to peers for help. Overseas, especially in service-oriented countries in Asia, customers expect that help from the firm itself, not a user group. Corporate transparency is...
Global Business – Does Social Media Work Overseas
There's plenty of hype about how you can use social media to build your company. Can you do it in international business? In the United States, we're told that if a business has a low marketing budget, it still can put up a Facebook page, for example, and...
Strategic Planning Workbook Now Online
Without a strategy we are lost. How do we even know if we’ve “won?” If we don’t have a target and clear definable, measurable ways to hit our target, how can we determine our own success? In three decades I’ve had the chance to see firms try to build new products,...
