by billdecker | Apr 15, 2014 | International Business, Market Entry
When in Rome should we be a Roman? Or should we follow the expression and just DO as the Romans? Americans often refer to themselves as great entrepreneurs and innovators. U.S. companies tend to outspend almost every other country on research and development, and...
by billdecker | Jan 1, 2014 | International Business, Market Entry
We can’t even really get an accurate picture of how big the counterfeit industry is. Estimates range from the billions of dollars to the hundreds of billions of dollars annually. For example, the Recording Industry Association of American (RIAA) estimates that music...
by billdecker | Dec 9, 2013 | Market Entry
If you’re looking at social media, you may say, “China is the biggest market.” Well, 600 million people in China never saw a toothbrush, so they don’t have a computer and they don’t have a cell phone. So knock about a billion people off of that billion and a half...
by billdecker | Oct 31, 2013 | International Business, Market Entry
In International Market Entry There are thousands of horrible stories and events that happen everyday. This one minute video on international marketing talks about a firm using an unknown Swedish distributor to enter the European Market
by billdecker | Nov 14, 2012 | Market Entry
This one minute video in Global Business is free on Youtube! Enjoy! It discusses the need to not simply use your foreign born employees to take your firm into international markets.
by billdecker | Oct 25, 2012 | Market Entry
How do you select and enter a foreign market? A toolkit has been developed to help executives choose and enter international markets. Click here to get this toolkit at the itunes book store. Or get it mobi, kindle, and nook ready at http:/.marketentrytoolkit.com...
