by billdecker | Dec 15, 2011 | International Business, Market Entry
Continuing the article on entering international markets B. Example of Two International Companies Joining for Business in a Third Market: Ford and Volkswagen teamed up in 1987 to form Autolatina in an effort to sell cars in South America. Autolatina produced vehicles...
by billdecker | Dec 12, 2011 | International Business, Market Entry
this continues the article on entering overseas markets, part 3 3. LICENSING: a contractual arrangement whereby a company transfers via a license, the right to distribute or manufacture a product or service to a foreign country or to use any type of expertise which...
by billdecker | Dec 9, 2011 | International Business, Market Entry
This continues the article on entering overseas markets 2. GREENFIELD INVESTMENT: a project that starts with bare ground and builds up from there. Coca Cola, McDonalds, and Starbucks are great examples of American companies that have invested in Greenfield projects...
by billdecker | Dec 8, 2011 | International Business, Market Entry
This continues the article on entering overseas markets. Part 1 1. ACQUISITIONS: purchasing an existing company. PROS: 1) Established market 2) Skilled workers available (often not found through normal employee search) 3) Licenses are “grandfathered” in 4) Goodwill 5)...
by billdecker | Dec 4, 2011 | International Business
When talking about International Business, a question may arise: what does a global procurement officer from a large technology firm in Kansas and a hobbyist selling gloves from Brazil have in common? They’re both importers, in which they take goods from a...
by billdecker | Dec 2, 2011 | International Business
What is International marketing? Is a Deal A Deal? How can I keep from making mistakes in international business > this one minute video is brought to you by http://www.internationalbusinessminute.com [tags] Market Entry, International business consultant,...
