International Business Video – Use Your Employees or Use Outside Help
This one minute video in Global Business is free on Youtube! Enjoy! It discusses the need to not simply use your foreign born employees to take your firm into international markets.
International Marketing – Myths About Social Media Abroad
In International Business, The five main myths in social media abroad are: Customers turn to peers for help. Overseas, especially in service-oriented countries in Asia, customers expect that help from the firm itself, not a user group. Corporate transparency is...
Global Business – Does Social Media Work Overseas
There's plenty of hype about how you can use social media to build your company. Can you do it in international business? In the United States, we're told that if a business has a low marketing budget, it still can put up a Facebook page, for example, and...
Strategic Planning Workbook Now Online
Without a strategy we are lost. How do we even know if we’ve “won?” If we don’t have a target and clear definable, measurable ways to hit our target, how can we determine our own success? In three decades I’ve had the chance to see firms try to build new products,...
Choosing A Foreign Market – The Market Entry Toolkit
How do you select and enter a foreign market? A toolkit has been developed to help executives choose and enter international markets. Click here to get this toolkit at the itunes book store. Or get it mobi, kindle, and nook ready at http:/.marketentrytoolkit.com...
Marketing Into the USA – Market Entry Partners
http://marketentrypartners.com This site on marketing to the USA is now revamped! It helps overseas firms learn about how to enter the US market and what mistakes to avoid. Visitors to the site will find business videos, blogs and other tips for US market entry
International Marketing and Business Culture
Culture is the biggest stumbling block. It isn’t language; language is only part of culture. A culture is a way of doing things and a belief system. The biggest mistake Americans in international Marketing make is in really not respecting or being interested in the...
Global Business Video – Spot an International Business Fraud
This one-minute video could save your company a lot of wasted time and money take a look at the youtube video and save your company a lot of aggravation!
International Business Advice – Branding Overseas
When branding your firm in an international market, there is really one question you need to ask: what is the emoitional connection I want my customers and prospects to have with my company? Working in international markets requires an understanding of the market's...
International Markets – Three Bad Strategies
Three Bad International Strategies This free, one minute video talks about really bad strategies in international business and international market entry
