Blog | Bill Decker

Marketing Video – Tip On Setting Pricing In Sales

by billdecker | Oct 23, 2017 | Marketing

Here is a 35 second marketing video which talks about the two basic ways to price something when in a sales situation. Walk into a BMW dealer and tell them you want the latest and greatest 7 series, they'll give you a price. Walk into the same dealer and say "I've got...

Marketing 101 Video-When We Sell Through Distribution, What Are They Really Buying?

by billdecker | Oct 17, 2017 | Marketing

So what do retailers and distributors really buy when they buy from us? Take a look at this quick Marketing Video and see!

Marketing Video – Do You Want To Be In The Newspaper?

by billdecker | Oct 15, 2017 | Marketing

This marketing video asks a question about the news: Be IN it or BE it?

Strategy – Can You Really Write A Strategy For Someone Else?

by billdecker | Oct 10, 2017 | Strategy

Of course, it's always best when a firm writes it's own strategy. When you look at having someone else do it, we need to able to answer these 6 questions: 1. What Has To Happen? 2. Who Do We Need To Reach To Make It Happen? 3. What Do They Need To Think, Know, Feel or...

Marketing Video: Is Marketing Part Of Sales Or Is Sales Part Of Marketing?

by billdecker | Oct 3, 2017 | Marketing

Is Marketing Part Of Sales Or Is Sales Part Of Marketing? This video is 51 seconds and you can see my take on the subject! Click for more marketing videos

Marketing Video – What Are We Really Selling When We Sell?

by billdecker | Sep 26, 2017 | Marketing

Here is a quick 45 second marketing video that asks: What Are All Salespeople really selling?

Quick Marketing Video – What Do We Do About Sales Compensation?

by billdecker | Sep 12, 2017 | Marketing

Here is a quick Marketing Video that talks about the key rule in sales compensation: KISS: keep it simple, sales manager! Take a look here for more marketing videos.