What is Web2?
Web2 is the internet as we already know it. Think of major platforms like Amazon, Apple, Forbes, or The New York Times online. These are centralized entities that control the content, data, and overall user experience.
In Web2, companies and organizations:
✅ Create content and distribute it to users
✅ Use websites and apps to engage with their audience
✅ Monetize through ads, subscriptions, and e-commerce
For example, Amazon controls what products are listed, their prices, and how they’re promoted. Similarly, news sites like Forbes or The New York Times decide what stories to publish and how they’re presented to readers.
Web2 has shaped the internet as we know it, and it’s not going away anytime soon. But now, there’s a new model emerging—one that shifts power away from centralized companies and into the hands of the community.
What is Web3?
Web3 is a decentralized internet, where decisions aren’t made by one company but by the community. Instead of a single authority controlling everything, power is distributed across users through blockchain technology.
Here’s how Web3 works:
🔹 Decentralization: No single company (like Amazon or Facebook) owns the platform—users and smart contracts govern the system.
🔹 Community-driven: The people, not corporations, decide the direction of a project.
🔹 Blockchain-backed: Transactions, ownership, and decisions are validated by the community through nodes.
A Real-World Example of Web3
Let’s take Bitcoin, Ethereum, or Solana—their prices aren’t determined by a central authority. Instead, the community sets the price based on supply and demand, much like how stocks and bonds work.
If a large number of people decide to buy Microsoft stock, its price rises. The same principle applies in Web3, but on steroids. Not only can the community influence prices, but they can also vote on decisions and validate transactions.
For example, if you buy Bitcoin, you’re not buying it directly from “Bitcoin Inc.” Instead, you’re purchasing it from a marketplace, and the community (nodes) will validate and approve your transaction—not a bank or centralized system.
Why Web3 Matters for Marketers
If you’re in marketing, Web3 changes the game. Instead of just pushing content to an audience, you need to build a community and actively engage with them.
Think of Facebook groups or pages—people interact by commenting, liking, and sharing. In Web3, that concept is taken to the next level. Marketers should:
✅ Create high-quality content (videos, blogs, posts) that the community wants to engage with
✅ Encourage discussions, votes, and interactions
✅ Understand that the community has power and can shape the direction of projects
Unlike Web2, where companies dictate the rules, Web3 gives users a voice—and they will use it.
