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International Business – What Does it Cost to Enter a Market

by billdecker | Jul 11, 2012 | Market Entry

This is a question I get asked all the time and, of course, there’s no simple answer, because it always goes back to the strategy. And your strategy has to have that mode-of-entry piece. How are we getting in, and what are we looking for? Are we looking for a partner...

International Business – 3 International Business Tips

by billdecker | Jun 28, 2012 | International Business

When doing International Business, keep these 3 tips in mind Having an employee who can speak French does not mean you have an employee who can do business in France. • Many cultures associate a low price with low quality, and may not buy for that reason alone. •...

International Marketing Strategy- Mode of Entry

by billdecker | Jun 26, 2012 | International Business

How much does it cost to enter a foreign market? A question I get asked all the time and, of course, there’s no simple answer, because it always goes back to the strategy. And your strategy has to have that mode-of-entry piece. How are we getting in, and what are we...

International Business Advice – American Mistakes in International Marketing

by billdecker | Jun 20, 2012 | Market Entry

A big mistake Americans make is they feel that: “if it works here, it’ll work elsewhere, the same way, the same model, often even with the same people.” I always joke that you have a sales manager who did such a great job with Kansas, that they’re now...

International Business – Mistakes With Chinese Negotiations

by billdecker | Jun 11, 2012 | Other

Here are 4 mistakes commonly made in international business and international negotiations with Chinese 1) Assuming all Chinese are alike Singapore Chinese resemble mainland Chinese the way Americans resemble British. Shared language, some shared values, but otherwise...
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