by billdecker | Nov 3, 2012 | International Business
There’s plenty of hype about how you can use social media to build your company. Can you do it in international business? In the United States, we’re told that if a business has a low marketing budget, it still can put up a Facebook page, for...
by billdecker | Oct 30, 2012 | Strategy
Without a strategy we are lost. How do we even know if we’ve “won?” If we don’t have a target and clear definable, measurable ways to hit our target, how can we determine our own success? In three decades I’ve had the chance to see firms try to build new products,...
by billdecker | Oct 25, 2012 | Market Entry
How do you select and enter a foreign market? A toolkit has been developed to help executives choose and enter international markets. Click here to get this toolkit at the itunes book store. Or get it mobi, kindle, and nook ready at http:/.marketentrytoolkit.com...
by billdecker | Oct 22, 2012 | Market Entry
http://marketentrypartners.com This site on marketing to the USA is now revamped! It helps overseas firms learn about how to enter the US market and what mistakes to avoid. Visitors to the site will find business videos, blogs and other tips for US market...
by billdecker | Oct 20, 2012 | International Business
Culture is the biggest stumbling block. It isn’t language; language is only part of culture. A culture is a way of doing things and a belief system. The biggest mistake Americans in international Marketing make is in really not respecting or being interested in the...
