Fidelity just rolled out Fidelity Digital Dollar (FIDD).
Yeah. That Fidelity.
Read it again, slow like traffic on the FDR.
The second-largest asset manager in America just jumped headfirst into the stablecoin wars.
And nah—this ain’t some “pilot,” beta test, or kumbaya partnership press release.
👉 They’re issuing it.
👉 They’re managing the reserves.
👉 They’re handling redemptions.
All in-house.
No middlemen. No babysitters. Full vertical stack. 🧱
This thing’s built like a bank vault:
• Reserves run by the same Fidelity team babysitting $6.8 trillion
• Issued through a nationally chartered Fidelity entity
• 1:1 redemption—one buck in, one buck out
• Daily disclosures, no funny business
And the real punchline?
💥 It runs on Ethereum.
Timing? Not an accident.
The GENIUS Act passed, the rules are clear, the rails are set.
So Fidelity didn’t rush—they waited.
They’ve been grinding since 2014:
• Bitcoin mining
• Custody
• Spot Bitcoin ETF
• Spot Ethereum ETF
• Retail crypto
• Wealth manager crypto
👉 FIDD finishes the stack.
Now here’s the part nobody on CNBC is yelling about:
The stablecoin market’s about $316B.
• Tether: ~$140B
• USDC: ~$45B
Neither one’s a traditional asset manager.
Fidelity just flipped the table.
They’ve got:
• Distribution
• 50M retail accounts
• Institutions for days
• RIAs
• 401(k)s
And most important?
🧠 Trust.
Eight decades. Onshore. Regulated. Fiduciary.
Now they can offer:
• On-chain trading with native settlement
• Yield products in their own stablecoin
• Institutional treasury ops on Ethereum
• Liquidity without touching crusty old bank rails
So here’s the cabbie question of the day:
🤔 How do Circle or Tether compete with someone who OWNS the customer?
Coinbase scoops ~50% of USDC revenue just for distribution.
Fidelity?
Pays nobody.
Issuer. Distributor. Custodian. Asset manager.
Same shop. Same building. Same keys.
Every dollar of yield on FIDD?
🟢 Goes straight to Fidelity.
Do the math like you’re calculating tolls:
$10B in circulation
5% yield
= $500M a year
Now ask yourself—
⏩ How fast does this scale?
💥 And who gets run over in the process?
Because once Fidelity hits the gas…
They don’t miss exits.
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