by billdecker | Jul 12, 2021 | Market Entry, Marketing
Did your firm finish your marketing plan?. Many would say “yes” and many would say “no.” The key here is to remember that a marketing plan is never finished, because the market doesn’t stand still! Get a Marketing book.
by billdecker | Mar 31, 2020 | Strategy
Why do companies work without a strategy? Simple. Executives are afraid that by planning a strategy, there will be more work. Nothing could be further from the truth. A strategy (or set of strategies) will refine and define activities. If activities aren’t on the...
by billdecker | Jan 15, 2019 | Marketing
Enjoy this 49 second marketing video and see when to use price as a competitive advantage!
by billdecker | Dec 6, 2017 | Marketing
How do you handle the back of your business cards? You have the real estate in your pocket, why not use it? Click here for more marketing videos.
