by billdecker | Jun 26, 2012 | International Business
How much does it cost to enter a foreign market? A question I get asked all the time and, of course, there’s no simple answer, because it always goes back to the strategy. And your strategy has to have that mode-of-entry piece. How are we getting in, and what are we...
by billdecker | May 3, 2012 | Market Entry
Here is s new twist. How should foreign firms market to the USA? What major differences might they see here? These are 4 thoughts for foreign firms to think about in the American Market: Time is money The idea of spending time, wasting time, borrowing time, buying...
