by billdecker | Sep 27, 2016 | International Business, Market Entry
Here is a case for distribution: A U.S.-based software firm was attempting to enter Asian markets. It thought the quickest way to success was to find accomplished distributors who would carry its software. U.S. firms experience an 85 percent failure rate selling to...
by billdecker | Apr 7, 2015 | International Business
Here is an International Business Video about the failure of translation and how it effects international negotiations.
by billdecker | Jan 6, 2015 | International Business
BUSINESS ISSUES OVERSEAS Market Research: Identifying and Locating Buyers/Competitors/Market Forces Are connections necessary in this market, and if so, is your firm connected in the market? Can you purchase these connections? What is the size of the potential market,...
by billdecker | Aug 24, 2012 | International Business
It’s much different globally. CRM is pushed by owners of companies, because CRM is a way to collect information about custom-ers and salespeople. And informa- tion is a corporate asset. So if a salesperson resigns, gets fired, or is hit by a bus, the corporation can...
by billdecker | Aug 3, 2012 | Market Entry
It’s unusual to write a global business column, which is published for a largely American audience, about how to sell into the United States. However, many businesses are advising foreign firms about what’s needed to successfully sell into the United States and how...
