by billdecker | Oct 3, 2014 | International Business
If we make a better mousetrap, they will buy it. The question here is, do you think that factor alone is the necessary and sufficient condition to sell overseas? If it was always about quality, then why doesn’t everyone always buy the best product? Many overseas...
by billdecker | Jun 20, 2012 | Market Entry
A big mistake Americans make is they feel that: “if it works here, it’ll work elsewhere, the same way, the same model, often even with the same people.” I always joke that you have a sales manager who did such a great job with Kansas, that they’re now...
by billdecker | Mar 16, 2012 | International Business
this is from the international business minute… a series of 1-minute international business videos
by billdecker | Mar 13, 2012 | International Business
Europeans, Asians, Africans and South Americans do business by introduction. Americans are the only people in the world who do business with strangers. In business, the personal introductions serve as an entry barrier to other vendors, a qualification of the vendor...
