by billdecker | Dec 9, 2013 | Market Entry
If you’re looking at social media, you may say, “China is the biggest market.” Well, 600 million people in China never saw a toothbrush, so they don’t have a computer and they don’t have a cell phone. So knock about a billion people off of that billion and a half...
by billdecker | Jan 14, 2013 | International Business
This one minute video will give the viewer three quick tips to understand an international market. Sure, we all know we need market research, but what if you are in a rush or don’t have a budget? International marketing insight can come quickly...