by billdecker | Jan 19, 2013 | International Business
Public Relations (PR) according the the PRSA (public relations society of America) is defined as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” This is an American definition. And quite...
by billdecker | Oct 30, 2012 | Strategy
Without a strategy we are lost. How do we even know if we’ve “won?” If we don’t have a target and clear definable, measurable ways to hit our target, how can we determine our own success? In three decades I’ve had the chance to see firms try to build new products,...
by billdecker | Oct 20, 2012 | International Business
Culture is the biggest stumbling block. It isn’t language; language is only part of culture. A culture is a way of doing things and a belief system. The biggest mistake Americans in international Marketing make is in really not respecting or being interested in the...
by billdecker | Oct 15, 2012 | International Business
This one-minute video could save your company a lot of wasted time and money take a look at the youtube video and save your company a lot of aggravation!
by billdecker | Oct 11, 2012 | International Business, Market Entry
When branding your firm in an international market, there is really one question you need to ask: what is the emoitional connection I want my customers and prospects to have with my company? Working in international markets requires an understanding of the...
