by billdecker | Apr 9, 2020 | International Business
Is there the “international market?” Guam or Ghana? Latvia or London? It just us and them!
by billdecker | Apr 16, 2015 | International Business, Market Entry
10 Misconceptions And Mistakes About Global Marketing from Bill Decker This is a nice, quick slide show about global marketing and of course, the misconceptions that surround it. For more advice, take a look at the market entry toolkit.
by billdecker | Jan 19, 2013 | International Business
Public Relations (PR) according the the PRSA (public relations society of America) is defined as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” This is an American definition. And quite...
by billdecker | Sep 19, 2012 | International Business, Market Entry
How does a firm choose a foreign market for its products or services? If only there was a way to logically “grade” a foreign market to sell into. Many US firms get very confused and intimidated when they try to choose which country to work with overseas, when entering...
by billdecker | Aug 3, 2012 | Market Entry
It’s unusual to write a global business column, which is published for a largely American audience, about how to sell into the United States. However, many businesses are advising foreign firms about what’s needed to successfully sell into the United States and how...
