by billdecker | Oct 3, 2014 | International Business
If we make a better mousetrap, they will buy it. The question here is, do you think that factor alone is the necessary and sufficient condition to sell overseas? If it was always about quality, then why doesn’t everyone always buy the best product? Many overseas...
by billdecker | Oct 31, 2013 | International Business, Market Entry
In International Market Entry There are thousands of horrible stories and events that happen everyday. This one minute video on international marketing talks about a firm using an unknown Swedish distributor to enter the European Market
