by billdecker | Oct 20, 2012 | International Business
Culture is the biggest stumbling block. It isn’t language; language is only part of culture. A culture is a way of doing things and a belief system. The biggest mistake Americans in international Marketing make is in really not respecting or being interested in the...
by billdecker | Sep 5, 2012 | International Business
this one minute video talks about “when in Rome, do as the Romans.” It doesn’t talk about trying to become a Roman. In international business, its all about understanding and adapting to cultural differences, not changing your identity
by billdecker | Mar 16, 2012 | International Business
this is from the international business minute… a series of 1-minute international business videos
