by billdecker | Mar 31, 2020 | Strategy
Why do companies work without a strategy? Simple. Executives are afraid that by planning a strategy, there will be more work. Nothing could be further from the truth. A strategy (or set of strategies) will refine and define activities. If activities aren’t on the...
by billdecker | Feb 13, 2017 | International Business, Marketing
Here are 3 bad strategies for international business and global market entry! Avoid them by watching this international business video.
by billdecker | Jul 14, 2014 | Market Entry
Quite frankly, these questions work when Americans wish to market overseas as well! When firms enter the US market, several questions come immediately to mind. These are the first that arrive. What is the mode of entry (MOE)? License? Direct sales? Distribution...
by billdecker | Sep 22, 2012 | International Business
http://www.youtube.com/user/marketaccess?feature=mhee This one minute international business video shows three really bad strategies for international market entry. Don’t do them! You can see them on my youtube channel in international...
