Personal Branding For Finance
(Notes from personal branding discussion)
Why is this important?
The 4 K’s of a Kareer
Kontacts,
Kredibility,
Klients
Know how
On the sales side: “you’ve worked my clients well, where are YOUR clients?”
What are we really selling?
Why me?
Top O’ google
Career marketer for brands, companies and people
Personal bias to help
What is Branding?
The emotional relationship a prospect has with you/your offer/your company
What is Positioning?
The Intellectual relationship a prospect has with you/your offer/your company
Around the room; personal branding statement
Around the room redone: personal branding statement with a benefit to me/reason to talk
Marcom Triangle
Name
URL
Email
10 word pitch (back of business card)
Elevator pitch (30 seconds)
1 Page pitch (CV? Cover letter?)
SM profile (linked in)
4 page website
Social Media
FB, LinkedIn, Twitter, Youtube, Google+,
Instagram, Pinterest
Social Media in 5 minutes/day
Put up one tweet, 1 FB post
Social Media in 10 minutes/day
1 tweet, 1 FB, 1 LinkedIn, Join 1 conversation
Do’s and Don’ts
Headline is most important part of any post
Link the user where you want her
Get a professional photo
Get a personal Email address
Multi Media: Slide show, articles, photos, audio
Make the content unique. Don’t just forward an article, put a few comments on it (unique)
Why do I like Audio?
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