International Business Video – Should You Use An Importer With International Business?

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International business videos

Should you use an importer with International Business? Check out this quick international business video (1 min) and see!

Sales Advice With A Sales Cartoon – Why Is Sales Unholy?

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Sales Cartoon

Everything we see, from the moment we wake up, till the moment we sleep, has been SOLD! It’s not unholy and we don’t need to apologize for it!

Sales Advice – How Many Times Do You Need To Contact A Prospect To Make A Sale?

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Sales Cartoon

Forrester Research says that low-quality leads create sales problems. Essentially, marketing is pouring unqualified leads into the top of the sales funnel. Sales reps aren’t following up on the leads because there is not enough opportunity background data associated with each lead to justify real sales efforts.

Time really is money in the sales business, and no sales rep will waste time on a lead unless they know that the person in question has some version of budget access, authority and—most of all—need for the product and a timeframe within which they plan to purchase. As Forrester sees it, warm suspect leads are falling out of the middle of the funnel, forcing marketing to scramble to replace the leads and giving Sales very few real sales-ready opportunities with which to work. (See Figure 1.) Sales and marketing are disconnected, and few leads are actually converted. Marketing costs go up, sales go down, and needless to say, management is not pleased.

It used to be 6 touches for a sale. Now we think it’s 30

Marketing Advice With Marketing Comics – What Is My Market Position?

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Marketing Advice

Marketing Advice

What is your firm’s market position? The answer should be obvious!

Marketing Podcast – Can Ethnic Marketing Help?

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marketing radio

Check out this podcast from the lemonade stand. Learn about ethnic marketing!

Marketing Video – What Is Your Firm’s Data Strategy?

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Lessons in business

Does your firm have a strategy for Data? Why not?

Marketing Video – What Should We Sacrifice For Google Dominance?

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Lessons in business

Sacrifice for Google! Remember, Google is the biggest market in the world!

Marketing Video – The Four Worst Words To Hear About Marketing!

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Lessons in business

Don’t let these 4 words control your life! When you hear them, you have to face it head on!