Strategy/Marketing/BizDev
Understanding Dilution: A Plain-English Walkthrough for New Angels
You don’t lose shares in a new round — you lose percentage. A worked example, and the real question to ask before every round.
What Changed After We Told a Founder to Kill Their Token
The token never had a job. Killing it shortened enterprise sales cycles and freed engineering time for the actual product.
Why Regulatory Clarity Is Becoming a Competitive Advantage
Institutional counterparties can’t approve relationships with entities of uncertain status. Structure isn’t overhead anymore — it’s the go-to-market.
Airdrops Without the Hangover: Designing Distribution That Builds Users, Not Dumpers
Snapshot airdrops select for farmers. Behavior-weighted allocation and vesting on the drop itself select for something better.
