Marketing And Strategic Planning Workbook – Without A Strategy

Lessons in business

Why do companies work without a strategy?

Simple. Executives are afraid that by planning a strategy, there will be more work. Nothing could be further from the truth. A strategy (or set of strategies) will refine and define activities. If activities aren’t on the strategy, they should be avoided. It’s a classic case of an overused phrase: work smarter not harder.The Workbook is organized logically. It starts by helping the user understand the market, the firm itself and the directions being pursued. It asks the user to undergo common methodologies such as defining missions and visions. The user is then required to pull out actionable strategies, measurement techniques and list the parties responsible for fulfillment.

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